ECHO DESIGN GROUP 2024
ORVIS FA 25 BANDANA PRINT DESIGN IDEATION
Under the direction of the Division Lead and Senior Designer, I developed three print concept groups for the Orvis FA 25 bandana layout, focusing on motifs and design storytelling. I gathered market research and visual references to guide the print direction and created hand-drawn motifs inspired by the brand’s identity, heritage, and core philosophy.
MOTIF IDEAS/CONCEPT DIRECTION RESEARCH



MOTIFS HAND DRAWINGS





DESIGN LAYOUT
